Transform Business Goals into Unforgettable Digital Experiences
15+ years crafting user-centric products for startups, and government agencies
Designing the Experience of AI-Native Cyber Security Platform
I led the UX evolution of Resonance, spiderSilk’s exposure management platform from its early days as a single-feature ASM tool to a mature, AI-powered security suite. My work spanned user research, core feature design, and system-wide UX improvements, culminating in a strategic product transformation that positioned the platform for acquisition by CPX and G42.

Increase in Adoption
200%
Revenue Growth
5x’d
Designing the Experience of AI-Native Cyber Security Platform
I led the UX evolution of Resonance, spiderSilk’s exposure management platform from its early days as a single-feature ASM tool to a mature, AI-powered security suite. My work spanned user research, core feature design, and system-wide UX improvements, culminating in a strategic product transformation that positioned the platform for acquisition by CPX and G42.

Increase in Adoption
200%
Revenue Growth
5x’d
Designing the Experience of AI-Native Cyber Security Platform
I led the UX evolution of Resonance, spiderSilk’s exposure management platform from its early days as a single-feature ASM tool to a mature, AI-powered security suite. My work spanned user research, core feature design, and system-wide UX improvements, culminating in a strategic product transformation that positioned the platform for acquisition by CPX and G42.

Increase in Adoption
200%
Revenue Growth
5x’d
Reel Cinemas:
Ticket Booking Redesign
Redesigned the entire online ticket booking journey for a leading cinema chain enhancing conversion and delight.
Reel Cinema witnessed direct growth of 11% in online ticket booking 2 months post launch.
Outcome:

Growth
11%
User Retention
70%
Revamping an E-Commerce Website
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

Increase in Adoption
200%
Revenue Growth
5x’d
Reel Cinemas:
Ticket Booking Redesign
Redesigned the entire online ticket booking journey for a leading cinema chain enhancing conversion and delight.
Reel Cinema witnessed direct growth of 11% in online ticket booking 2 months post launch.
Outcome:

Growth
11%
User Retention
70%
AlUla: The Living Museum
Crafted an immersive web experience for AlUla, blending storytelling and interactive design with culture and Tourism.
Outcome:
Just after the launch, it was one of the most talked about websites in the region followed by a media coverage including 'The Campaign Middle East'

Conversion Rate
12%
Revenue Growth
4.8*
Developing a Mobile Health Tracking App
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Increase in Adoption
150%
Revenue Growth
5x’d
AlUla: The Living Museum
Crafted an immersive web experience for AlUla, blending storytelling and interactive design with culture and Tourism.
Outcome:
Just after the launch, it was one of the most talked about websites in the region followed by a media coverage including 'The Campaign Middle East'

Conversion Rate
12%
Revenue Growth
4.8*
Humanz: AI-powered writing tool that helps you focus on your story while it takes care of the rest.
Designed a user-friendly platform with intuitive workflows, a clean interface, and a scalable design system. Created interactive prototypes, conducted user research, and developed an engaging landing page to meet diverse user needs and drive conversions.

Conversion Rate
12%
Revenue Growth
4.8*
Optimizing a Corporate Intranet
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Increase in Adoption
200%
Revenue Growth
5x’d
Humanz: AI-powered writing tool that helps you focus on your story while it takes care of the rest.
Designed a user-friendly platform with intuitive workflows, a clean interface, and a scalable design system. Created interactive prototypes, conducted user research, and developed an engaging landing page to meet diverse user needs and drive conversions.

Conversion Rate
12%
Revenue Growth
4.8*
Sr. Product Designer and expert in
User Research
User Research
User Research
User Research
User Research
with over
15 years
15 years
15 years
15 years
15 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently working as
Principal Product Designer
Principal Product Designer
Principal Product Designer
Principal Product Designer
Principal Product Designer
at spiderSilk
Sr. Product Designer and expert in
User Research
User Research
User Research
User Research
User Research
with over
15 years
15 years
15 years
15 years
15 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently working as
Principal Product Designer
Principal Product Designer
Principal Product Designer
Principal Product Designer
Principal Product Designer
at spiderSilk
Sr. Product Designer and expert in
User Research
User Research
User Research
User Research
User Research
with over
15 years
15 years
15 years
15 years
15 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently working as
Principal Product Designer
Principal Product Designer
Principal Product Designer
Principal Product Designer
Principal Product Designer
at spiderSilk
Skills
Skills
UX Design
UI Design
Product Design
Consulting
Design Systems
Workshops
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
No-Code
+ More
+ More
+ More
Experience
Experience
Principal Product Designer
Principal Product Designer
Principal Product Designer
spiderSilk
spiderSilk
spiderSilk
April 2022 - Present
April 2022 - Present
UX Designer
UX Designer
Genieology Design
Genieology Design
Genieology Design
Oct 2021 - Mar 2022
Oct 2021 - Mar 2022
Product Designer
Product Designer
Product Designer
Create Media Group
Create Media Group
Create Media Group
Oct 2018 - July 2021
Oct 2018 - July 2021
Design Mentor
Design Mentor
ADPList & Oyster
ADPList & Oyster
ADPList & Oyster
Jan 2023 - Present
Jan 2023 - Present
Co-Founder
Co-Founder
Co-Founder
eSharp
eSharp
eSharp
2023 - Present
2023 - Present
Frequently asked questions
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What tools and software do you use for UX design?
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