Transform Business Goals into Unforgettable Digital Experiences

15+ years crafting user-centric products for startups, and government agencies

Designing the Experience of AI-Native Cyber Security Platform

I led the UX evolution of Resonance, spiderSilk’s exposure management platform from its early days as a single-feature ASM tool to a mature, AI-powered security suite. My work spanned user research, core feature design, and system-wide UX improvements, culminating in a strategic product transformation that positioned the platform for acquisition by CPX and G42.

Increase in Adoption

200%

Revenue Growth

5x’d

Designing the Experience of AI-Native Cyber Security Platform

I led the UX evolution of Resonance, spiderSilk’s exposure management platform from its early days as a single-feature ASM tool to a mature, AI-powered security suite. My work spanned user research, core feature design, and system-wide UX improvements, culminating in a strategic product transformation that positioned the platform for acquisition by CPX and G42.

Increase in Adoption

200%

Revenue Growth

5x’d

Designing the Experience of AI-Native Cyber Security Platform

I led the UX evolution of Resonance, spiderSilk’s exposure management platform from its early days as a single-feature ASM tool to a mature, AI-powered security suite. My work spanned user research, core feature design, and system-wide UX improvements, culminating in a strategic product transformation that positioned the platform for acquisition by CPX and G42.

Increase in Adoption

200%

Revenue Growth

5x’d

Reel Cinemas:
Ticket Booking Redesign

Redesigned the entire online ticket booking journey for a leading cinema chain enhancing conversion and delight.


Reel Cinema witnessed direct growth of 11% in online ticket booking 2 months post launch.

Outcome:

Growth

11%

User Retention

70%


Revamping an E-Commerce Website

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

Increase in Adoption

200%

Revenue Growth

5x’d

Reel Cinemas:
Ticket Booking Redesign

Redesigned the entire online ticket booking journey for a leading cinema chain enhancing conversion and delight.


Reel Cinema witnessed direct growth of 11% in online ticket booking 2 months post launch.

Outcome:

Growth

11%

User Retention

70%


AlUla: The Living Museum

Crafted an immersive web experience for AlUla, blending storytelling and interactive design with culture and Tourism.


Outcome:

Just after the launch, it was one of the most talked about websites in the region followed by a media coverage including 'The Campaign Middle East'

Conversion Rate

12%

Revenue Growth

4.8*

Developing a Mobile Health Tracking App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Increase in Adoption

150%

Revenue Growth

5x’d

AlUla: The Living Museum

Crafted an immersive web experience for AlUla, blending storytelling and interactive design with culture and Tourism.


Outcome:

Just after the launch, it was one of the most talked about websites in the region followed by a media coverage including 'The Campaign Middle East'

Conversion Rate

12%

Revenue Growth

4.8*

Humanz: AI-powered writing tool that helps you focus on your story while it takes care of the rest.

Designed a user-friendly platform with intuitive workflows, a clean interface, and a scalable design system. Created interactive prototypes, conducted user research, and developed an engaging landing page to meet diverse user needs and drive conversions.

Conversion Rate

12%

Revenue Growth

4.8*

Optimizing a Corporate Intranet

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Increase in Adoption

200%

Revenue Growth

5x’d

Humanz: AI-powered writing tool that helps you focus on your story while it takes care of the rest.

Designed a user-friendly platform with intuitive workflows, a clean interface, and a scalable design system. Created interactive prototypes, conducted user research, and developed an engaging landing page to meet diverse user needs and drive conversions.

Conversion Rate

12%

Revenue Growth

4.8*

Sr. Product Designer and expert in

User Research

User Research

User Research

User Research

User Research

with over

15 years

15 years

15 years

15 years

15 years

of industry exeperience.

Expertise extends to

Framer Development

Framer Development

Framer Development

Framer Development

Framer Development

enabling me to create

both aesthetically

pleasing and easily implementable.

Currently working as

Principal Product Designer

Principal Product Designer

Principal Product Designer

Principal Product Designer

Principal Product Designer

at spiderSilk

Sr. Product Designer and expert in

User Research

User Research

User Research

User Research

User Research

with over

15 years

15 years

15 years

15 years

15 years

of industry exeperience.

Expertise extends to

Framer Development

Framer Development

Framer Development

Framer Development

Framer Development

enabling me to create

both aesthetically

pleasing and easily implementable.

Currently working as

Principal Product Designer

Principal Product Designer

Principal Product Designer

Principal Product Designer

Principal Product Designer

at spiderSilk

Sr. Product Designer and expert in

User Research

User Research

User Research

User Research

User Research

with over

15 years

15 years

15 years

15 years

15 years

of industry exeperience.

Expertise extends to

Framer Development

Framer Development

Framer Development

Framer Development

Framer Development

enabling me to create

both aesthetically

pleasing and easily implementable.

Currently working as

Principal Product Designer

Principal Product Designer

Principal Product Designer

Principal Product Designer

Principal Product Designer

at spiderSilk

Skills

Skills

UX Design

UI Design

Product Design

Consulting

Design Systems

Workshops

Design Sprint

Interaction Design

User Testing

Usability Testing

UX Research

Leadership

Mentoring

No-Code

+ More

+ More

+ More

Experience

Experience

Principal Product Designer

Principal Product Designer

Principal Product Designer

spiderSilk

spiderSilk

spiderSilk

April 2022 - Present

April 2022 - Present

UX Designer

UX Designer

Genieology Design

Genieology Design

Genieology Design

Oct 2021 - Mar 2022

Oct 2021 - Mar 2022

Product Designer

Product Designer

Product Designer

Create Media Group

Create Media Group

Create Media Group

Oct 2018 - July 2021

Oct 2018 - July 2021

Design Mentor

Design Mentor

ADPList & Oyster

ADPList & Oyster

ADPList & Oyster

Jan 2023 - Present

Jan 2023 - Present

Co-Founder

Co-Founder

Co-Founder

eSharp

eSharp

eSharp

2023 - Present

2023 - Present

Frequently asked questions

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What tools and software do you use for UX design?

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